Ladbrokes moved into the Casino market in the 1970s, and by 1977 Ladbrokes owned 3 London Casinos, responsible for around 27% of the British Casino market.
By 1971 Ladbrokes owned and operated 660 betting shops in the UK. In the 19th Century, Ladbrokes started as a small agency that catered for taking horse racing bets from the British aristocracy.